Back in 1969, a book called The Peter Principle came out with a single brutal idea:
“In a hierarchy, every employee tends to rise to their level of incompetence.”
It was both funny and sad because it was true.
Almost every office I’ve worked in had a living example.
Over the years, I kept thinking, what if we wrote more honestly about leadership?
Not in a lecture-heavy, buzzword-filled way.
But the way it actually looks when things go wrong, when people get promoted for the wrong reasons, when meetings become cover-ups, when leadership means doing everything except listening.
That’s how this book was born.
How Not to Lead is my first book and possibly my most honest one.
It’s not a business manual.
It’s not pretending to be wise.
It’s just what I’ve seen, heard, and lived through over 30 years working with leaders across humanitarian missions, corporate offices, boardrooms, and bureaucracies.
There were moments when I laughed.
Moments when I stared in disbelief.
Moments when I thought, “Wow… that’s a leadership lesson no one will put in a textbook.”
So, I started collecting those moments.
One line at a time.
The Book in One Line:
A funny, illustrated coffee table book about how not to manage people.
You’ll find:
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One quote per page
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Simple, bold illustrations
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Truths that are painful, hilarious, or both
Some favorites?
“The best way to avoid looking dumb - Ban all questions.”
“The best way to show strength - Shut everyone up.”
“The best way to succeed - Brag about yourself nonstop.”
Sound familiar?
Who is this book for?
If you’ve ever:
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Sat in a meeting, wondering why it exists
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Watched a good colleague get ignored
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Been promoted, demoted, or micromanaged without warning
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Or simply needed a reason to laugh at your workplace instead of cry...
Then this book is for you.
Why Satire?
Because sometimes, telling people what not to do is more powerful than telling them what to do.
This book borrows from the tradition of satire in workplace writing — like Dilbert, The Peter Principle, and countless management memes that feel a little too accurate.
It uses humor to create distance.
That way, we can see things clearly… and maybe change something along the way.
Grab Your Copy
🛒 How Not to Lead: A Satirical Survival Guide
Available now on Amazon 👉 https://amzn.in/d/4a7gGeq
Perfect for your desk, your team, your boss — or that one colleague who really needs it.
Read it. Gift it. Laugh nervously.
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